After more than two years of cracking down on China's technology giants, Beijing is now taking a different tack by buying shares in the companies and demanding a seat on the board. We look at what that means for the firms involved and online users in China. Apple CEO Tim Cook has had his pay almost cut in half to $49 million, after requesting it be cut. We find out if it's a trend other big bosses will follow. And we hear how France's bakers are coping with soaring production costs from higher energy and ingredient prices.