Trey talks to New York Times bestselling author William Cohan about GE's history, including founder Thomas Edison, Jack Welch's controversial career & successes, Warren Buffett's investment on GE, and much more!William Cohan's latest book, titled "Power Failure: The Rise and Fall of an American Icon," chronicles the incredible history of General Electric, which was often the largest and most esteemed company in the world over its 130-year existence.IN THIS EPISODE YOU’LL LEARN:0:00 - Intro07:31 - The origin story of GE, starting with founder Thomas Edison with backing from JP Morgan.11:19 - Why Charlie Coffin might be the best CEO of all time.23:54 - The dark side of Jack Welch and his career at GE, as well as the many successes.56:37 - How Jeff could have saved the company by listening to Bill Gross and Jim Grant.59:55 The debate on whether Jack handed his successor, Jeff Immelt, a “royal flush” or an open grenade. 63:49 - Warren Buffett’s bet on the company.63:15 - Why the company has now been deconstructed into 3 separate entities.67:18 - The many cycles that repeated over its 130 year history.Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences.BOOKS AND RESOURCESVisit William Cohan website.Check out Power Failure book.Check out GE website.Trey Lockerbie's Twitter.William Cohan's Twitter.NEW TO THE SHOW?Check out our We Study Billionaires Starter Packs.Browse through all our episodes (complete with transcripts) here.Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool.Enjoy exclusive perks from our favorite Apps and Services.Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets.Learn how to better start, manage, and grow your business with the best business podcasts. P.S The Investor’s Podcast Network is excited to launch a subreddit devoted to our fans in discussing financial markets, stock picks, questions for our hosts, and much more! Join our subreddit r/TheInvestorsPodcast today! SPONSORS Talk to your clients about Desjardins Responsible Investment today and support what’s right for society and what’s good for business.Take stock of your finances and investing strategy with Betterment.If your business has five or more employees and managed to survive Covid you could be eligible to receive a payroll tax rebate of up to twenty-six thousand dollars per employee. Find out if your business qualifies with Innovation Refunds.Let an expert do your taxes from start to finish so you can relax with TurboTax.Enjoy a hardware wallet designed for your whole Bitcoin journey with Blockstream Jade. Use coupon code Fundamentals to get 10% off.Get an overall better student loan experience with College Ave. Plus, get a chance to win a $1,000 college scholarship. No purchase is required.Support our free podcast by supporting our sponsors.HELP US OUT!Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.