Inflation is driving American consumers to pinch pennies, and Walmart is taking note. The retailing giant says its customers are increasingly price-conscious. WSJ's Sarah Nassauer says to keep prices low, Walmart is flexing its muscles with suppliers. Further Reading: -Walmart Sales Rise as Retail Giant Gains Shoppers -Walmart Is Flexing Its Muscle Again -Holiday Sales Growth Expected to Slow This Year Learn more about your ad choices. Visit megaphone.fm/adchoices