In this episode of Tea with GaryVee, Gary answers a crucial question from a creator struggling to sell a book despite hitting 10K views per video and one viral hit near a million. Gary breaks down the disconnect between views and conversions, and shares one of the most important business lessons of his career: the power of 1:1 community building.You’ll also hear:How Gary’s personal DM strategy from 2007–2011 changed his lifeWhy high views don’t always equal sales and how to fix itLessons from the VeeFriends launch and early Wine Library daysAdvice for creators trying to turn attention into actionWhether you’re a founder, creator, or just trying to figure out social media marketing, this episode is packed with practical gems.