If you're in business and avoiding technology, you're in trouble. In this episode, I dive into why contractors—especially roofers—need to stop resisting tech and embrace the tools that will keep them competitive.I break down:? The brutal truth about technology in business? How to overcome resistance to change and get your team on board? The real way to use social media for local business growth? Why brand beats sales (and how to build yours)? The one video every roofer should make todayIf you're still thinking old-school marketing is enough, this one's for you. Let’s get to work! ????