Sometimes the smallest gesture creates the biggest return.In this episode, I talk about one of my favorite stories ever—where a simple act of gratitude turned into a massive business opportunity. This is for all the entrepreneurs out there who are obsessed with scale and tech... but might be sleeping on the old-school moves that really build brand equity.This isn’t theory—it’s a real case study of how doing the unscalable can scale your business better than any ad campaign. I also break down the mindset you need to win in today’s economy: either go all in on social media or go all in on relationships. The middle? That’s where businesses die.???? If you're in business, marketing, sales, or customer service... this episode is your reminder that being human still wins.We talk about:???? Why calling your old clients might be your next growth strategy???? How a $400 jersey for a $100 customer led to a $6,000 sale?? Scaling the unscalable: why gratitude is the edge???? The mindset difference between winning and being forgotten???? Why the “middle” in business is the worst place to be???? Don’t sleep on this one—it’s a great example of how to actually do business in a meaningful way.???? Follow the podcast here first:???? @garyveeaudioexperience???? Follow me here:???? Instagram | Facebook | LinkedIn | TikTok | Twitter/X | YouTube