What separates the good from the legendary? In this conversation, I sit down with my longtime friend and one of the most influential forces in sports, entertainment, and culture—Constance Schwartz-Morini. She’s the mastermind behind some of the biggest names in the game—Michael Strahan, Snoop Dogg, Wiz Khalifa, Coach Prime, Erin Andrews, and the Bella Twins. And today, she’s pulling back the curtain on what it really takes to build a brand, create opportunities, and dominate multiple industries. Constance is a visionary. She doesn’t just manage talent—she sees limitless potential in people before they even see it in themselves. ?She’s the reason Michael Strahan went from NFL legend to media powerhouse. She encouraged Coach Prime to step into the head coaching role when no one else believed he could. And she’s built SMAC Entertainment into more than a talent management company—it’s a business incubator that helps people win big. In this episode, she shares the mindset, strategy, and work ethic required to turn ideas into reality. If you’ve ever doubted your ability to build something great—this episode will change that. Constance talks about her journey from being an assistant at the NFL to becoming a power player in multiple industries. She reveals how she negotiates deals at the highest level, the brutal truth about building a business, and why the best brands aren’t built on hype—they’re built on authenticity. You’ll also hear the untold stories behind the brands you know—how Erin Andrews turned a simple frustration into a multimillion-dollar apparel company, how Taylor Swift wearing her jacket changed everything, and why the best entrepreneurs never stop evolving. Key Takeaways:Why certainty is the key to influence—and how to use it to win. This one’s packed with insights that will change the way you think about business, branding, and success. Don’t just listen—apply it. Max out! ???? Learn more about your ad choices. Visit podcastchoices.com/adchoices