Francesca Gino studies rebels - people who practice "positive deviance" and achieve incredible feats of imagination. They know how and when to break rules that should be broken. So how can you activate your own inner non-conformist? This week, we ponder the traits of successful rebels as we revisit our 2018 conversation with Francesca. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.