It's pretty rare for one person to do one thing that affects nearly every business in the United States. But that's the power of the presidency and the new tariffs that took effect this week. Over the last few days, as the tariffs have gone up and down, NPR has been talking to Americans who run different kinds of businesses. Even though their companies don't have much in common, all of them are doing the same thing right now: Trying to figure out what's going on and how to respond. Trump's tariff plans affect nearly every company in America. We'll hear from a few business owners about what it means for themFor sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.Email us at [email protected] more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy